Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

Haas Factory Team, which last season was known as Stewart-Haas Racing, partnered with Texas A&M in 2024 for two races. In ...

The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel ...

This marks a return to NASCAR sponsorship for Cracker Barrel ... A new entitlement partner’s race logo will be unveiled at a news conference Thursday when the official announcement is made ...

Texas A&M University, which previously sponsored $90 million-worth (via Celebrity Net Worth) Tony Stewart and Gene Haas-owned (but now defunct) Stewart-Haas Racing, is all set to back the No.

F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion.

While the engineering school's logo will be on the rear quarter ... see it as a lucrative deal and seek sponsorship again. The Weather Guard Truck Race at Bristol will begin at 6:30 p.m. and ...

A new sponsor for Conor Daly led to a number change, even though details with Juncos Hollinger Racing and its new partner are still being worked out. Here's what we know.

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

Longtime motorsports journalist Bruce Martin tells us A.J. Foyt Racing will help raise awareness for the Alzheimer’s Association through a partnership for the 2025 NTT IndyCar Series.

"I feel cheated," Christopher Bell lamented after missing the 2024 Championship 4 berth. The post Embarrassment for Joe Gibbs ...