Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

The easy, laidback vibe of Melbourne, Australia's second city, is light years from the madness of Sydney, the most populous ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Speciality coffee as we know it has been a bit samey for a while,” says Christofi. “There’s a huge group of coffee lovers who ...

Starbucks (SBUX) has always been a draw for investors, with the company long embodying the global brand recognition and ...

Starbucks CEO Brian Niccol wants corporate employees to work harder and take accountability for the coffee giant’s financial health. Speaking to staff in Seattle in his first address since ...

You can also check out other items like straw tumblers, water bottles, and a range of cups and mugs. On top of the merch drop, Starbucks is also introducing an extensive line-up of Spring menu ...

Starbucks is removing 13 drinks from its menu starting March 4, including nine Frappuccinos. The company says the retired drinks were not frequently ordered or too complex to make. Starbucks is ...

Starbucks is streamlining its menu by discontinuing select beverages, including several Frappuccino® drinks, the Royal English Breakfast Latte, and White Hot Chocolate. The change takes effect on ...

For its part, Starbucks says it is trying to reposition itself as a “third place” through changes, like offering free coffee refills and bringing back ceramic mugs and comfortable seating.