A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

Once rooted in pollution protests, Earth Day now mobilises over a billion people each year to confront energy use, carbon ...

Nestlé’s recent arm flexing in the segment — it expanded its Nescafé ready-to-drink (RTD) portfolio last month with new ...

Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, ...

In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered. Consumers don’t wake up feeling loyal. Loyalty is the ...

It takes work to make a budget last, and that doesn’t just mean avoiding dining out or Starbucks runs. For many, the quest for savings extends to the basic essentials and household goods, and that ...

Creative agency Marks has created a packaging redesign of Starbucks’ Refreshers drink in a bid to boost its impact on the Chinese ready-to-drink (RTD) market.

As of May 12, the company is streamlining its dress code to play up its signature branded green apron. Per the coffee chain’s ...

Starbucks Coffee Company made a few changes to its dress code for baristas in all North American stores amid the "Back to ...

According to experts, food and drink brands will need to consider several design priorities when developing packaging in 2025. Even as tariffs make packaging more expensive, sustainable materials, ...