Creative agency Marks has created a packaging redesign of Starbucks’ Refreshers drink in a bid to boost its impact on the ...

Coca-Cola, Hyatt, Sealed Air, Starbucks and Wyndham recently reached agreements with shareholder advocates. Proposals remain ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

Ian Spooner, brand director at One Water said: “We’ve listened to our consumers, and we’ve evolved. The rebrand is designed ...

Once rooted in pollution protests, Earth Day now mobilises over a billion people each year to confront energy use, carbon ...

With technology in place and food-grade PP in the stream, the missing link in circularity is brand action. Industry leaders ...

Nestlé’s recent arm flexing in the segment — it expanded its Nescafé ready-to-drink (RTD) portfolio last month with new ...

Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, ...

In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered. Consumers don’t wake up feeling loyal. Loyalty is the ...

In local beauty brand Sigi Skin’s Sweet Sakura Collection, its Butter Glaze Lip Jelly ($32) gets a springtime makeover with a new iridescent pink hue. The formula is packed with peptides, shea butter ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...