Sanrio fans, you need to visit Puroland, a theme park dedicated to Sanrio characters, just 30 minutes from Tokyo.

A new set of yukata and jinbei feature Hello Kitty and her friend My Melody, with the clothing perfect for the youngest fans ...

Squishmallows top the list of coveted toys for kids of all ages. There are amazing deals to be had on several different ...

Benelic will release two new lines of Sanrio keychains in gachapon machines. One features Y2K aesthetic and the other looks like Polaroids.