Tata Motors has defined its new brand identity as ‘Connecting Aspirations’ across 46 markets, internationally.

After Tata Motors embarked on a transformation journey during last year, a comprehensive project on ‘Corporate Branding’ was launched with the support of an external agency. The team undertook ...

Basis a thorough analysis of the existing and the desired future state of the Company, Tata Motors has defined its new brand identity as 'Connecting Aspirations' across 46 markets, internationally.

(2017-11-22) Tata Motors Charts Out 'Connecting Aspirations' As Its ... (2017-11-22) Tata Motors Charts Out 'Connecting Aspirations' As Its New Corporate Brand Identity in Global Markets.

As part of the company’s transformation journey undertaken in 2016, Tata Motors commenced a comprehensive project to articulate its corporate branding. Basis a thorough analysis of the existing ...