And regardless of the color of the label, The North Face doesn’t plan to stop until its iconic Half Dome logo is emblazoned on the chest of every individual looking to quench that thirst.

The North Face’s parent company, VF, controls distribution everywhere else, so Nanamica and Goldwin are only permitted to sell Purple Label in Japan.

Officials at Yosemite National Park say a massive sheet of rock has fallen from the vertical face of Half Dome on the most popular route used by rock climbers.

The North Face released the lookbook for its new White Label, a line designed and produced especially for the brand's South Korean consumers. The California-based label has pushed Eastward since ...

“The Half Dome is the bestselling tent at REI by a large margin,” says Rick Meade, a senior product manager and the brand’s former tent buyer. “We call it the Goldilocks of tents.

Rockfall has affected the Regular Northwest Face route on Half Dome in Yosemite. While no climbers are reported injured, this classic route is presently unclimbable.

The North Face released the lookbook for its new White Label, a line designed and produced especially for the brand's South Korean consumers. The California-based label has pushed Eastward since ...

Officials at Yosemite National Park say a massive sheet of rock has fallen from the vertical face of Half Dome on the most popular route used by climbers.