Which means videos having length of 60 seconds or more tend to generate more views and watch time than shorter videos. But this result is somewhat shocking to the TikTok users and creators, for the ...

In a recent TikTok video by fiber supplement brand BelliWelli, founder Katie Wilson walks up to Skinnygirl Margarita founder ...

Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and ...

In an exclusive interview, Lily AI's Purva Gupta shares insights into AI with the latest fashion-focused research ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

I’ll let you in on a little secret: when I first downloaded TikTok, I really thought likes didn’t matter. “It’s just vanity,” ...

In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with ...

It’s still murky, but the bidding process for TikTok is beginning to come into focus. Last week, my colleagues reported ...

It's not about the album. It's not even about Spotify, et al. It's about social media. And somehow the algorithm didn't serve it up to me and every story about him didn't mention this. I've got to ...

Going viral on TikTok is an incredible opportunity, but it's not a guarantee of long-term success. The brands that win are ...