Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.

Summary: Apple is reportedly still heavily focused on creating a pair of smart glasses, with the product said to be CEO Tim ...

there will also reportedly be a cheaper and lighter version of the Vision Pro. Apart from that, Gurman also revealed that Apple wants to beat Meta at its game, with CEO Tim Cook's intending to ...

Rumors of Apple Glasses’ demise may have been overstated. While Apple reportedly shelved the project two years ago to focus ...

with augmented reality glasses still a top priority for CEO Tim Cook to produce. Headset initiatives like the Apple Vision Pro are a gradual step towards smaller, lighter smart glasses that ...

I’d probably hold off on buying one because Vision Pro 2 is merely a side quest to Tim Cook’s endgame — AR glasses that rule the world and beat Meta. At first, Apple was planning a "more ...