The shark thriller became the first summer blockbuster with a playbook that Hollywood studios still follow today. Jaws was heavily marketed, creating buzz that positioned the film as a must-see event.

Jaws’ wrote Hollywood’s summer playbook Theaters hope this summer reverses box office slide ‘Jurassic World,’ ‘Thunderbolts’ ...

FIRST IN PLAYBOOK — Matt Hayward is joining Groundwork Collaborative as director of government affairs and senior strategist. He most recently was deputy director at the National Labor Relations Board ...

Dive deep into the biggest box office hits from each decade, from classic films to record-breaking franchises like Star Wars, Avatar, and the MCU.