Tina Vlamis told Newsweek that millennials were her "original influencers" and she isn't about to turn her back on their ...

Minimal effort, maximum fashion — that’s lazy fashion for you — one of the viral fashion trends this year. Lazy fashion or lazy girl’s fashion is the perfect choice for days when it is too hot to get ...

A fashion trend that continues to slide into Spring-summer 2025 picks is sheer everything or a dash of tulle for the IT girl ...

We're digging into the trends that were spotted on the runway not too long ago so you don't have to. Think of this as a guide ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you want to know what the fashion set will be adopting, re-creating, and iterating on in no time, I suggest you start with ...

Sheer outfits can be stylish for casual and office settings with the right styling. Here are all the ways you can achieve the ...

A very pretty pale blonde hue with bright white tones, Chantilly cream is a color that Cunningham predicts will be huge for ...

Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

The fashion world is a revolving door, and 2025 is all about revamping the old into something strikingly new. In this ...

Japanese fashion customers are becoming harder to define. They are also spending less. We asked industry insiders to explain ...

As cliche as it sounds, spring is right around the corner (we see you, 7 P.M. sunsets!), and this makes for the perfect time ...