The sportswear maker's strategy to make up the loss involves "premium-izing" popular products and raising their price.

Under Armour said on Friday its sales decline would worsen this quarter and warned of soft demand as well as $100 million ...

Under Armour ( NYSE: UAA) ( NYSE: UA) fell sharply in early trading on Friday after missing profit estimates with its FQ1 ...

Tariffs and waning demand, particularly for footwear, are weighing on the company as it works to sharpen its brand, CFO David ...

The sportswear company reported a drop in first-quarter profit and guided for steeper declines in the current quarter. It also said it expects tariff headwinds to cut its fiscal-year profit in half.

Discover Under Armour's Q1 2026 earnings insights, brand transformation strategy, and challenges from tariffs and demand softness.

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Under Armour’s fiscal second quarter outlook fell below Wall Street’s expectations, and the company again did not provide full-year outlook.

Under Armour, Inc. (NYSE:UA) reported first-quarter fiscal 2026 results that missed analyst expectations, causing its shares ...

Tariffs will halve Under Armour’s profitability this year The retailer now anticipates an additional $100 million in tariff-related costs, even as it works to mitigate the impact of the levies.

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