Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college basketball player who is a major player in the social media game. South ...

Under Armour is back with the NFL after it canceled a deal with the league in 2021. STORY HIGHLIGHTS Under Armour Inc. cleats and gloves will be back on NFL fields this fall for the first time in ...

Under Armour is back in the NFL shoe and glove game. And it has added to its portfolio of athletes the likely top overall pick in next week’s draft. Former Miami — and likely Tennessee — quarterback ...

In an X post on Tuesday, Auburn Basketball teased fans with a video showing the stitching and creation of the Under Armour special edition jersey ahead of the matchup against the Florida Gators on ...

South Carolina basketball commit Eli Ellis was featured in a new Under Armour commercial. The South Carolina Gamecocks men's basketball season did not go as they had hoped this year. The team ...

the club-basketball scene is in full swing. With two weekends in the books, here are some quick thoughts after taking in the RecruitLook Hoops event and the first weekend of Under Armour ...

What is the Under Armour Velociti 4 running shoe? The Under Armour Velociti 4 is the latest iteration in a range which began in 2021, when Under Armour released the Flow Velociti Wind. Like its ...

Last Dance for Travis Kelce this season with Chiefs: plan after that is to devote his whole life to Taylor Swift On March 26, the NFL announced a new long-term deal with Under Armour, allowing ...

Under Armour re-sculpted the upper of the Infinite Elite 2 to reduce its overall size. The engineered mesh upper—with a neoprene-like collar—isn’t as textured and ornate as the original ...

The company's stock fell below $5 this week, the lowest since 2010. Under Armour Inc. has been slashing costs for the last year as part of an ambitious restructuring plan but now may be forced to ...

Under Armour is back in the NFL’s good graces ... Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety.' ...

Under Armour, under the direction of its founder Kevin Plank, is trying to turn around its losses and strengthen its brand. This includes reprioritizing men's apparel The NCAA basketball ...