Ben & Jerry’s founders are trying to take their brand back after parent company Unilever allegedly barred them from ...
The agreement follows a recent principal partnership extension with Asahi Super Dry and builds on Unilever’s growing global ...
The logo of Unilever is seen at the headquarters in Rotterdam, Netherlands August 21, 2018. Unilever threatened Ben & Jerry’s with dismantling of independent board In the initial lawsuit filed ...
Ben & Jerry’s battle with owner Unilever over Palestinians is just the latest example in a long history of entanglement.
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...
Scott Galloway has sounded the death knell for broadcast advertising and urged CMOs and young people who rely upon the ...
The company’s new dedicated business units for Natural Cosmetics and Pharmaceuticals, formed as part of its restructure last ...
In an era where fashion is often driven by flashy logos, high prices, and aggressive marketing, Anti Label is changing the ...