Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer ...

“This is an exciting new chapter for Crunch,” said Jim Rowley, CEO, Crunch Fitness. “Leonard Green & Partners has a ...

DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic ...

Believe In You is Varsity Brands' leadership and proactive mental health program designed to empower students and educators. Launched in 2018, it equips student and adult leaders with the tools to ...

Varsity Brands is the company that owns the NCA and NDA and organizes the annual event."It's their Daytona 500," said Andrew Booth, director of communications at the Daytona Beach Area Convention ...