A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...
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Microsoft’s free, ad-supported Office was just a ‘test’If you’ve messed around with Microsoft’s “free” Office web app, you’ve quickly discovered that it stinks, for one important reason: You can’t actually ...
Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web. Users also have a tendency to spend more time in-app. In-app ...
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