Helicopters hoisted individual 14-foot-tall letters spelling out Wells Fargo on two sides of the tower at 550 S. Tryon St.

CHARLOTTE — Wells Fargo owns the tallest building in Charlotte. A 48-story tower at 550 South Tryon that can be seen above ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...