The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

With over 75 years of history under its belt, Honda has come a long way since it launched in the Land of the Rising Sun in 1948. In the past, Honda has launched several innovative solutions, like the ...

While the logo has evolved over the last century and a half, ... it’s when you hit 1969’s logo revamp that the undeniable pull of Coca-Cola’s “Arden Square” logo becomes a thing.

Intel has a new logo, marking just the brand’s third identity refresh in the past 51 years. Gone is the well-known circular logo. In its place is a simpler typeface with brighter colors aimed at ...

The updated logo is a direct reflection of the Trump agenda. As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to ...

Microsoft's new logo is clearly inspired by that stripped-down, typography based design philosophy previously known as "Metro." It may be a tad on the boring side, but clear and simple without the ...

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company. Your brand isn’t what you say about your company–it’s what your customers see.

Facebook's last logo update came in 2005, but this year, the folks in Menlo Park felt it was time for a change. While the iconic white "f" and blue square will remain, places where the full name ...

Square and Enix have revealed their new brand logo, scheduled for use after the companies merge. The new company, named Square Enix, will have a logo that features black lettering with red dots ...

As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to official letterheads and the backdrop of press briefings. And, for a ...