The team has spent the last few months reworking its name and brand ... titled “Too Many Balls," featured Boston’s all-male championship teams and pushed for a women’s professional team ...

The National Women's Soccer League team forming in Boston ... It had been accompanied by a marketing campaign called "Too Many Balls," which the team ultimately apologized for saying it "missed ...

the expansion National Women's Soccer League team in Boston has a new moniker: Boston Legacy FC. The name unveiled Wednesday replaces BOS Nation, which was announced last October with a widely ...

In a move to recover from a disastrous branding rollout five months ago, the expansion NWSL team has announced Boston Legacy Football Club as its new franchise name, superseding BOS Nation FC.

The name’s chances of survival were not helped by the drubbed, then scrubbed “Too Many Balls” campaign that ... among them a name that celebrates women’s soccer, withstands the test ...

After having to apologize for its first team name reveal, the expansion National Women's Soccer League team ... criticized marketing campaign, “Too Many Balls,” which some considered offensive.