As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

YouTube, based in San Bruno, is updating its Shorts view metrics starting March 31, 2025. The change introduces a dual-metric system to better reflect viewer engagement, aligning with platforms ...

YouTube metrics are vital for creators ... This way, users can still see which Shorts are seeing further engagement. This comes as YouTube recently allowed creators to upload Shorts up to 3 ...

Neptune is one of the newest short-form video apps on the block seeking to compete with major players like TikTok, Instagram ...

It inflated the sense of reach and engagement, misleading creators and advertisers alike. YouTube, ironically, is now adopting the same strategy — repackaged for Shorts. Previously, YouTube ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

After the arrival of the YouTube Shorts "remix" feature last year, the video-streaming giant is making another major change to its view-counting policy. Starting March 31, a "view" will be counted ...

Views are the most visible metric on the internet. You can see, in more or less real time, how many views something got on ...

Creators, as well as YouTube and Spotify, are leaning into video podcasts as a way to connect with fans and drive more business ...

Marriott Resort’s Stacey McMurtrie shares how marketers can make an impact on the social media & influencer marketing ...

Dwijendra Parashar, Head of Marketing, Rajasthan Royals, shares exclusive insights into the team’s AI-heavy investments and innovative fan engagement strategies ...