E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which the company says is a key reason for why the company is lowering its fiscal outlook for the rest of the year.

Elf Beauty's shares tumbled over 20% Friday after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty category at the start of the year in part because of the LA wildfires and the lack of clarity of the fate of TikTok in the U.S. Alex Cohen has more.

U.S.-based e.l.f. Beauty (ELF) saw its stock plunge nearly 25% in after-hours trading as the retailer slashed its revenue outlook,

We recently published a list of 12 Best Beauty Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where e.l.f. Beauty, Inc.

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing “softer-than-expected trends in January.”