Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Overall revenue may have reached record levels, but big questions lurk about large parts of the iPhone maker’s business.

In an interview, Apple CEO Tim Cook said AI features, called Apple Intelligence, are driving sales of the company's new ...

Apple reported its revenue was $124.3 billion (NZ$220.7b) in the year-end holiday quarter but sales growth fell shy of market expectations as the iPhone faces stiff competition, particularly in China.

Apple is playing catch-up with its biggest tech peers in AI. A staggered rollout of Apple Intelligence also has meant that ...

In the earnings report, Apple said it had a gross margin of 46.9%, which is the highest on record, surpassing the 46.6% ...

With roughly $400 billion in annual revenue, more than half of which comes from the iPhone, Apple is confronting the ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from ...

Macworld Apple’s all-important holiday quarter was something of a mixed bag. For one, Apple posted what it called it’s “best ...

While iPhone sales faced headwinds, Apple’s Mac and iPad segments saw significant gains. The company reported $8.99 billion ...

Apple's iPhone sales may be down, but the company's Services division, which includes the App Store, iCloud, Music, TV+, and ...