Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.
How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...
Three more young students are going to the Ateneo de Manila University on a full ride, under the Jordan Wings Scholars ...
Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...
Marking a major development in Jordan's retail landscape, Hypermax, a new grocery retail brand, has opened its doors across ...
Puffer Jackets from Puma's latest collaboration with Skepta, Denim Tears x CPFM, and more featured in this week's roundup.
LSU Tigers' 2025 recruit Bella Hines has sealed a historic NIL deal with Jordan Brand, making her the first and only high school player to land a deal with the global brand. The five-star ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...