Aishwarya Rai Bachchan champions inner confidence in L’Oréal Paris’ new campaign: “Because I’m worth it” Bollywood News: ...

Back in the 1970s, Ilon Specht had to fight for the tagline “Because I’m Worth It.” A new Cannes Lions Grand Prix-winning short film tells the story.

EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: "Because I'm worth it." That phrase, deceptively simple yet embedded with ...

Because I’m Worth It The L'Oréal Women of Worth initiative emerged from their iconic 1971 tagline "Because I’m worth it," created by copywriter Ilon Speck, who challenged traditional beauty ...

“Because I’m Worth It,’’ L’Oreal’s most universal mantra, has been its cornerstone for more than fifty years. Although iterations of the phrase have become synonymous with the beauty ...

It has continued to embody L’Oréal Paris’ iconic tagline, “Because You’re Worth It.”, by elevating and championing women who give back and whose unwavering resilience and courage show ...

March 14 -- The latest pouty-lipped actress to mouth the words "because I'm worth it" will be Dark Angel star Jessica Alba. The 19-year-old star just signed a deal with L'Oreal, joining the ranks ...

It’s about caring for people.’” To this day, “Because I’m worth it” remains core to the L’Oréal Paris brand, translated into more than 50 languages for markets around the world.

It’s about caring for people.’” To this day, “Because I’m worth it” remains core to the L’Oréal Paris brand, translated into more than 50 languages for markets around the world.

The phrase “Because You’re Worth It” may just be the slogan for the beloved brand L’Oreal, but it’s become so much more than that. Being and feeling “worth it” is a sign of ...

How to Get Away With Murder’s Aja Naomi King loves being a brand ambassador for L’Oréal Paris. And not just because of their stellar products—like L’Oréal Paris True Match Lumi Glotion ...