Leonardo DiCaprio has officially joined the Rolex family as its newest ambassador, the Swiss luxury watchmaker announced on February 25, 2025.

Leonardo Dicaprio is attached to several exciting projects right now. He’s starring in Paul Thomas Anderson’s One Battle After Another with Teyana Taylor and might be working with director Damien Chazelle to play Evel Knievel.

Leonardo DiCaprio joins Rolex as an ambassador, highlighting his environmental work and iconic status. Donald Trump Renews Barack Obama's Executive Order on Ukraine I love sitting in the back of a long-haul flight. Here's why I'd choose that row any day.

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign. The video ad,

The Oscar-winning actor becomes the latest in a stable of luminaries that includes Martin Scorsese, James Cameron, Roger Federer and Coco Gauff.