Ahead of the launch of her lifestyle show, "With Love, Meghan" on Netflix, Meghan Markle looked back at the experience in trying to launch American Riviera Orchard, which has been renamed to As Ever.

Meghan Markle has tackled the challenges of launching a new business — but unlike most entrepreneurs, she has done so under an intense spotlight. In an intimate interview with PEOPLE in this week's exclusive cover story, the Duchess of Sussex details the highs and lows of getting her renamed brand, As ever, off the ground.

Meghan Markle, on the cusp of her newest Netflix show and her As Ever lifestyle brand, says in a recent interview that she 'was figuring it out in real time.'