Apple today announced M3 Ultra, the highest-performing chip it has ever created, offering the most powerful CPU and GPU in a Mac, double the Neural Engine cores, and the most unified memory ever in a personal computer.

Apple today unveiled the M3 Ultra chip, its fastest Mac chip ever released. It is available in the new Mac Studio that was also announced today.

Along with the MacBook Airs launched alongside the Studio, preorders start today and begin shipping March 12. Entry-configuration pricing remains the same, starting at $1,999, although the base (M4 Max) configuration has a bit more memory (36GB vs. 32GB). The Ultra's based memory is 96GB and maxes out at a nice 512GB.