A Metroid Prime 4 marketing snafu suggested it was 'out now,' and while that was an error, it suggests a few implications beyond that.

In the UK, a billboard with the new Metroid game says it's ‘out now,’ confusing Nintendo fans. We still don't know when Metroid Prime 4 Beyond will be released.

Internet posters began noticing the cruel Oxford Circus Station ad last night, taking to social media to share the massive banner that shows Samus Aran's fancy new suit alongside Metroid Prime 4's Nintendo Switch 2 Edition logo. Some features are listed in a little box below that, but the real kicker is an "Out Now" badge.