The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue shares rallied more than 40% on their Hong Kong debut. Longdley Zephirin expects Mixue to struggle with expansion into ...
Zhang Hongchao and Zhang Hongfu, founders of Chinese beverage giant Mixue Group, now have a combined net worth of $8.1 billion, surpassing Starbucks' former CEO Howard Schultz.
It’s enough money to buy Alibaba Group Holding Ltd., or pay every resident of Hong Kong nearly $50,000. The figure — more ...