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Netflix starts using GenAI in its shows and films
On Thursday, Netflix said that it has started using AI in movies and shows it produces. Speaking at the company’s post-results conference call, co-CEO Ted Sarandos said that the platform had “the very first GenAI final footage to appear on screen” in an Argentine show called “El Eternauta” (“The Eternaut”).
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Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the ...
The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.
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