As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Awards for Marketing (Americas) 2025, we caught up with the marketing boss of one of the USA’s most loved ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

OMD was appointed media agency of record for sportswear company Under Armour in the Asia-Pacific region, following a ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

US stock futures slipped after the Trump administration’s trade talks with China ended with thinly detailed outcomes.

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...