By Adolfo Vasquez, President, The XP Agency Festival season is in full swing. It’s time to film your fit check and head out for a day (or two or three) of watching the most popular artists and ...

By Heather Taylor, Editor-in-Chief, PopIcon Most companies hopped on the bandwagon to make memes out of the latest season of the hit reality series Love Island USA, but only one brand saw it as a ...

By Winston Li, Founder, Arima I recently read an article in Digiday about what Chief Marketing Officers are increasingly demanding from AI in marketing. One phrase jumped out: “ Practicality over ...

In today’s rapidly evolving advertising landscape, brands face unprecedented challenges: fragmented customer attention, technology disruption, and changing media consumption habits. Kate McCagg leads ...

Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like ...

Yawn. If your “AI strategy” is just automating the same safe plays, you’re not innovating. AI isn’t a cheat code for efficiency. It’s a sandbox for big, sometimes uncomfortable creativity. It’s time ...

Search has evolved rapidly over the last few years, increasingly being influenced by artificial intelligence (AI). In fact, 71.5% of people are now using AI tools to complement their search journeys.