At Brandcast, we brought together brands and creators to celebrate YouTube's 20th birthday and offered a front row view of how brands can make the most of YouTube. With the world's most influential ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Update as of 6:40pm PT on 2/15/25: We’re happy to share that we’ve reached a deal to continue carrying Paramount channels, including CBS, CBS Sports, Nickelodeon and more. With this agreement, YouTube ...

The living room was the place to be for entertainment this year: We watched J Balvin and Lana Del Rey rock Coachella, tuned into Chicken Shop Date with Amelia Dimoldenberg and everyone from Andrew ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

Your audience is watching on TV – are your videos ready? With over a billion hours of YouTube content watched on TVs daily, creators have a huge opportunity to reach this expanding audience. That’s ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Starting today, we are testing an experimental feature to allow people to add notes to provide relevant, timely, and easy-to-understand context on videos. For example, this could include notes that ...

A new era of entertainment was on display tonight at Brandcast, live from Lincoln Center. Creators are the new must-see TV, and viewers are seeking out platforms where they can be 24/7 fans. YouTube ...

Global Superstar Taylor Swift and YouTube took fans on an epic scavenger hunt this week leading into today’s release of “THE TORTURED POETS DEPARTMENT,“ unlocking her first Short for new single ...

As our CEO Neal Mohan shared in his annual letter, we’ve got 4 big areas of focus this year: we’re using AI to empower creativity, helping creators succeed and be recognized as next-generation studios ...