Opportunistic squatters are thriving online, snapping up prominent domains before the brand can get there. In 2024 alone, the ...

Gatorade, facing increasing competition in the sports drink market, is launching its largest celebrity campaign ever, ...

MICA Ahmedabad has established the Bhaskar Das Academic Excellence Award to honor exceptional MBA students, recognizing Das's ...

Flipkart is relocating its holding company from Singapore to India, a move prompted by parent company Walmart's plans for a ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

Roca India, a sanitaryware brand, has partnered with Hashtag Orange to spearhead its digital transformation. The ...

The FTC has sued Uber, alleging unauthorized enrollment in its Uber One subscription program and difficult cancellation ...

Hyundai Motor India reported a strong fiscal year, with SUVs comprising 68.5% of total sales, an 8% increase from FY24, and ...

Meta says it trains its AI to look for signals, such as the type of content the account interacts, profile information and ...

The article explores the downfall of successful entrepreneurs and their brands like Jet Airways, Byju's, and BluSmart, attributing their failures to potential 'Dark Triad' personality traits: ...

Improving user experience doesn't always require massive changes. Small strategic adjustments, like refining search result ...

Netflix shares saw a premarket surge following an optimistic annual revenue forecast, alleviating investor concerns about ...