It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Conclusion: Your brand isn’t the message—it’s the medium User-generated content works because it reflects the world as people actually experience it—not as marketers script it. It’s not about handing ...