Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Before rolling out a full generative engine optimization (GEO) strategy, it’s essential to know how AI platforms are currently surfacing and perceiving your brand. Generative search tools pull from ...

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...