Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Before rolling out a full generative engine optimization (GEO) strategy, it’s essential to know how AI platforms are currently surfacing and perceiving your brand. Generative search tools pull from ...

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on new analytics and company attribution features.

Prompt engineering isn't a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.

Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people ...

Story updated with information on Minnesota and Tennessee’s new data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee ...

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.

It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have turned deliverability into a ...

If you only invest in what converts, you’re undervaluing what works Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.