Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...