Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Epsilon, a global provider of data, technology, and services, has appointed Pratik Nath as the managing director for its India operations. Nath, who brings over 25 years of experience in the ...

In an increasingly competitive marketplace, capturing consumer attention has become a formidable challenge. It is unsurprising, therefore, that brands are turning to innovative methods to forge deeper ...

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Articles written by Varsha Venugopal ...

Every morning, millions of Indians wake up to order their breakfast on Swiggy, book their ride to work on Uber, and check their investments on Zerodha. Each of these interactions isn't just serving a ...