Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see ...

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand's approach to generative ...

AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia.

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.