Chris Pettit, CEO of Revving, talks to us about tackling the financial imbalance in adtech, why publishers feel they are at the bottom of the supply chain, and how boosting the digital advertising ...

The Prime Minister has praised the role of the regional media at a reception held recently in Downing Street.

Immediate has announced the launch of 'Share What You Love,' a new campaign in partnership with the LEGO Group, designed to support intergenerational connections through shared passions. Sam ...

Top (L-R): Tabitha Stapely and Joshi Herrmann. Bottom (L-R): Michelle Fyrne and Oliver Rouane-Williams. Photograph: Joshi Herrmann / PPA; Oliver Rouane-Williams / Simply C Photography. It has been ...

The PPA Awards aims to champion businesses and individuals across the sector. Sajeeda Merali: “The quality and creativity of this year’s shortlisted entries truly showcase the strength of our sector.” ...

Paul Connew offers a personal take on why the US president is so obsessed with turning the postwar global economic order into ...

Welcome to our ‘subscriber acquisition’ special. With ad revenues under pressure, reader revenues, and subscription revenues in particular, are getting increased attention from publishers. Finding new ...

Q: What is best practice? A: Having an engagement plan – in other words, a strategy not just ad hoc tactical activity. To make a subscription acquisition, the consumer needs to engage with the title ...

Q: What is your subscriber acquisition strategy? A: Risk Global, part of Infopro Digital, is a market leading B2B information provider covering financial risk management, foreign exchange, financial ...

Q: What is your subscriber acquisition strategy? A: At Newsquest, our primary goal for digital subscriptions is to continue to grow the subscriber volumes in our chosen markets. Just before the new ...

Q: What is your subscriber acquisition strategy? A: At Farmers Weekly, our subscription strategy has focused on reversing volume decline while driving yield growth to increase revenue. We are ...