The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Walmart launched its own Minecraft Java server on March 21 as a way to tie into the excitement for the upcoming movie based on the video game property, according to information shared with Marketing ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...