CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Journalists and writers may not be trained in marketing, but they bring valuable skills to marketing teams and excel at telling brand stories. See which skills can improve your marketing.

CTV advertising has evolved beyond brand awareness. Learn how advanced targeting, retargeting, and measurement make CTV a powerful performance channel.

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

If you need to hire marketing writers or outsource, which do you need: a copywriter or a content writer? Here are differences and similarities, so you can hire the writers right for your project.

It's critical to measure and evaluate sales presentation skills: If salespeople aren't effective presenters, they'll never achieve their full potential, even if they're good at selling.

Demand Generation - The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those ...

New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.

The following comparative table covers their primary functions, objectives, data usage, components, and more, helping to clarify the specific focus and contributions of each platform in the customer ...