Medical marketers can import Swoop’s audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

Adult beverage brands are working around lower alcohol-consumption rates by highlighting influencer partnerships, no-alcohol options and lower calories.

Melissa Luke, Lauren Plate and Kate Fisher were also named as EVPs to bolster Weber’s North America health leadership.

The honorees will be celebrated at a gala dinner in New York City on November 20.

Salon brand Great Clips is launching a search for a Chief Back-to-School Officer, where one standout student will receive $10,000 for an education fund and free haircuts for the school year from Great ...

E.l.f. Beauty is the latest brand to face intense criticism online for its campaign and unique choice of influencer ...

Ad spending on X is far from pre-Musk levels, but Stoll, a former ‘Wall Street Journal’ reporter, makes the case that the platform is safe — and beneficial — for brands to embrace.

McKenna Jandrain worked at McDonald’s for two decades.

The litter robot company talks about its evolution and latest campaigns.

Hardage, who was inducted into PRWeek’s Hall of Fame in 2015, passed away on Saturday.

Cook worked at Edelman for 28 years.

Chris Chiames urges media outlets to be "more thoughtful" and "get to the facts" when reporting on such tragedies.