Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media, focusing on in-store.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

While Korean skincare exploded in global popularity about a decade ago, Korean makeup brands largely missed out on the hype, but K-beauty’s second wave is taking off, and international retailers are ...

The expectation that brands should drive growth doesn’t change when the economy slows and spending turns cautious – at these times it might be useful to explore new usage occasions, giving consumers a ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Offers three lessons for marketers on the effectiveness of influencer and creator marketing. Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of ...

Identifies award-winning campaigns that show how a great strategy can transform businesses and brands. Strategists have enabled brands like Johnnie Walker, Snickers and Omo to build strategies based ...

Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of brands still don’t understand how it drives business value compared to more traditional paid ...