Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

The topic of name, image and likeness sparks debate amongst generations of college sports enthusiasts. Regardless of what ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Guyton, who stands at 6-foot-3 and 240 pounds and racked up 33 tackles for loss and 16.5 sacks in 20 high school games, is slated to earn roughly $900,000 as a freshman. That jumps to $1.2 million as ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

Once again, Texas Tech is making national headlines—this time by landing the top high school prospect in the country. Five-star edge rusher LaDamion Guyton, a 6 ...

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

In four years, Steve Sarkisian has turned Texas around, and now the Longhorns are No. 1 in the preseason US LBM Coaches Poll. How did they get here?

The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player ...