Guyton, who stands at 6-foot-3 and 240 pounds and racked up 33 tackles for loss and 16.5 sacks in 20 high school games, is slated to earn roughly $900,000 as a freshman. That jumps to $1.2 million as ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

The topic of name, image and likeness sparks debate amongst generations of college sports enthusiasts. Regardless of what ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being one of the best players in the Missouri Valley Conference at Southern ...

Texas’ NIL initiatives are now being consolidated into one effort called the Texas One Fund, which will work in tandem with the university thanks to recently revised NCAA guidelines.

What the ever-changing NIL landscape means for Texas and other Big 12 universities Some states, including four that house Big 12 schools, have no federal legislation, meaning schools are under ...

Let's flash back to Dec. 6, 2021, when a Texas NIL initiative called "The Pancake Factory" promised scholarship offensive linemen at Texas $50,000 annually for doing some charitable work.

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...