Brady showed up to the Super Bowl wearing a $740,000 watch from Jacob & Co. A spokesperson for the watch brand told Business Insider that it was the "Caviar Tourbillon" model, which features 48.92 carats of yellow sapphires and 1.32 white diamonds.

The luxury magazine Robb Report touted the "opulent watch" and wrote, "Like much of Brady's wrist candy, his 44 by 15.8 mm Caviar Tourbillon is not easy to come by." The piece included a quote from Benjamin Arabov, CEO of Jacob & Co., "Tom Brady is the epitome of excellence, both on and off the field."

Tom Brady arrived for his commentary debut at the 2025 Super Bowl in New Orleans on Sunday, Feb. 9 with a major piece of bling on his wrist.