After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Mammoth was selected by team fans over Utah Outlaws and another option to keep the Utah Hockey Club, which the franchise used during its inaugural season in Salt Lake City. The nickname was ...

The Utah Hockey Club, or Utah HC, is officially no more. After their inaugural season with essentially a placeholder name similar to the Washington Football Team, the franchise has a brand-new ...

The N.H.L.’s newest hockey team unveiled its official name and mascot: an extinct behemoth with fossils at the American ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the excitement being felt around the Utah Mammoth is palpable as they forge ahead ...

Other possibilities included the Utah Outlaws and Utah Hockey Club. By the final polling, the public voted on both names and logos. More than 850,000 people participated, according to the team ...

Mammoth has been selected as the nickname for Utah's NHL club, the team announced on Wednesday after playing its first season as the Utah Hockey Club. The team, established in April 2024 in Salt ...

Mammoth was selected by team fans over Utah Outlaws and another option to keep the Utah Hockey Club, which the franchise used during its inaugural season in Salt Lake City. The nickname was ...